technology in mass comm

mass communication revolves around information technology today. advertising, public relations, broadcasting, etc. all involve the media, tv, internet, radio. i plan on majoring in advertising, so i would use the internet to research the latest trends, statistic, etc. so i could more adequately get ideas for an advertising project. i could use web 2 applications to interact with others to get the latest information, as well as do advertising on the web, which is becoming increasingly popular.